18 minute read

Evidence Based

Live it Up vs. AG1 Greens Powders: A Dietitian's Report

At Top Nutrition Coaching, we only recommend brands we trust, all of which are selected and reviewed by our dietitians. We may receive compensation for this content, which was created in partnership with Live it Up.

Updated:

July 23, 2026

Written by:

Jordan Hill, MCD, RD, CSSD

Greens powders are an essential supplement for many consumers looking to improve their nutrition and overall health. Among the top-ranked greens powders are Live it Up Super Greens and Athletic Greens AG1. So, which one is right for you?

As an expert in food and nutrition, I’ve dug into the science behind these two greens supplements. While they are two of the best greens powders available on the market, Live it Up Super Greens edges out AG1 Next Gen as my leading choice.

In this article, I’ll discuss AG1 vs. Live it Up in terms of ingredients, potential benefits, cost, and taste to help you choose the best greens powder for your needs.

Live it Up vs. AG1 Highlights

Here are the key facts about each product at a glance.

	AG1 Next Gen	Live it Up Super Greens
Ingredients	75+ non-GMO ingredients Greens & fruits Cereal grasses Herbs and roots Mushrooms & adaptogens	16 certified organic, non-GMO superfoods Greens Algae & seaweed Cereal grasses Herbs and roots
Health benefits	Fill nutritional gaps Digestive support Immune support Energy maintenance Cognitive support	Overall wellness Gut support Immune support Normal energy levels Healthy aging
Digestive support	10B CFUs probiotics 1 digestive enzyme 2g fiber	5B CFUs probiotics 3 digestive enzymes 3g fiber
Sweetened with	Stevia	Monk fruit extract
Flavors	Original Berry Citrus	Original (Mint) Wild Berry
Price per serving (with subscription)	$2.63	$1.33
Shipping cost	$9 for a one-time purchase, free for subscribers	Free for all orders
Whole-food derived nutrients only	No (fortified with synthetic vitamins and minerals)	Yes
Made without fillers	No (contains silica)	Yes
All organic vegetables	No (less than 10% organic)	Yes

AG1 Next Gen

Ingredients

75+ non-GMO ingredients

Greens & fruits
Cereal grasses
Herbs and roots
Mushrooms & adaptogens

Digestive support

10B CFUs probiotics
1 digestive enzymes
2g fiber

Price per serving (with subscription)

$2.63

Live it Up Super Greens

Ingredients

16 certified organic, non-GMO superfoods

Greens, algae & seaweed
Cereal grasses
Herbs and roots

Digestive support

5B CFUs probiotics
3 digestive enzymes
3g fiber

Price per serving (with subscription)

$1.33

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A Deep-Dive Into AG1

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Our Top-Rated Greens Powder Pick

What Is Live it Up Super Greens?

Live it Up Super Greens is an all-natural green powder and superfood product made with organic vegetables, probiotics, and digestive enzymes, among other high-quality ingredients. Super Greens is made by Live it Up, a company that specializes in plant-based superfood formulations, all aimed at maintaining overall health. With three cups of vegetables in every scoop, Live it Up’s daily greens supplement is an easy way to boost vegetable intake and support your well-being even on your busiest days.

Live it Up Advantages

High-quality formula: Live it Up Super Greens is made in the USA with certified organic vegetables and botanicals sourced from around the globe. Produced in facilities with Good Manufacturing Practices (GMP) certification, each batch of Super Greens powder is also rigorously tested by third parties for quality and purity.

Great-tasting, all-natural superfoods: Super Greens contains 16 all-natural, non-GMO superfoods, along with three digestive enzymes and 5 billion CFU of dairy-free probiotics. The vegan, soy-free formula is made without added sugar or artificial sweeteners. Instead, Super Greens uses monk fruit extract and natural flavors for a delicious, refreshing taste without fillers or anything unnecessary.

No synthetic nutrients: All of the vitamins and minerals in Live it Up Super Greens are naturally provided by the whole vegetable and superfood ingredients. Unlike many greens manufacturers, Live it Up does not add synthetic vitamins or minerals to bulk up the Supplement Facts.

Live it Up Disadvantages

No adaptogens: Live it Up Super Greens does not contain adaptogenic herbs or mushrooms that some customers may be looking for in their daily greens supplement.

Can be messy: Live it Up Super Greens powder tends to cling to the plastic scoop and bag, which makes it a little messy. This happens because the powder is so finely ground that during transport, it rubs against the scoop and sides of the packaging, causing a buildup of static electricity. I found that transferring Super Greens into an airtight canister helps resolve this issue.

What Is Athletic Greens AG1?

AG1, originally called Athletic Greens, has been on the market for over a decade and contains a wide array of ingredients, including fruit and vegetable powders, herbal extracts, added vitamins and minerals, and probiotics.

In May 2025, the brand introduced an updated “Next Gen” formula, which featured several changes to its ingredient list, including the addition of various probiotic strains and more vitamins and minerals (e.g., molybdenum and boron). It also swapped out some previous ingredients, such as replacing green tea extract with matcha leaf powder. The serving size was also slightly increased, from 12g to 13g. The Next Gen formula is available in the original flavor (described as having hints of pineapple and vanilla), along with the newer Berry and Citrus flavors.

Athletic Greens emphasizes that its product provides “Daily Foundational Nutrition” by combining the benefits of a multivitamin with a green powder and probiotic supplement. While originally formulated to meet the specific needs of athletes, it is now marketed as suitable for everyone.

AG1 Advantages

Safe for athletes: Just like Live it Up Super Greens, AG1 is manufactured in GMP-certified facilities and third-party tested. Additionally, AG1 Next Gen is NSF Certified for Sport, optimizing the product for professional athletes by ensuring it is free from contaminants and banned substances. Though it does contain soy from lecithin, AG1 green powder is vegan, gluten-free, and peanut-free, with no added sugar or artificial sweeteners. Instead, it is sweetened with stevia leaf extract.

Ingredient diversity: Athletic Greens contains an impressive 70+ ingredients, ranging from well-known greens, vegetables, cereal grasses, mushrooms, and fruit powders to more obscure plant-based ingredients like bladderwrack powder and hawthorn berry fruit extract. It also has prebiotics, a digestive enzyme (bromelain), and five probiotic strains.

High micronutrient content: AG1 Next Gen focuses on the multivitamin aspect of the product, enhancing it with 20+ added vitamins and minerals.

AG1 Disadvantages

Synthetic vitamins and minerals: Not all of Athletic Greens' micronutrients are naturally occurring. The product has more than 20 synthetic vitamins and minerals, meaning they aren't derived from whole-food ingredients. While additional micronutrients can be beneficial, Athletic Greens has several nutrients that greatly exceed 200%, 500%, or more of the daily recommended values. For some consumers, these doses may be too high based on their health needs or other supplements they’re taking (so be sure to check with your doctor about what’s right for you).

Not fully organic: If you are looking for a green powder with majority organic ingredients, AG1 does not fit the bill. According to the Supplement Facts, it only has seven organic ingredients (just 10% of the formula). However, the product regularly undergoes quality testing for pesticides, herbicides, and heavy metals.

Price: At $79 for a monthly subscription ($99 for a one-time purchase, plus a $9 shipping fee), AG1 Next Gen is one of the most expensive greens powder supplements on the market. This high price point is a key reason consumers seek out Athletic Greens alternatives.

Why Trust Top Nutrition Coaching on the Greens Powder Market

The popularity of products like Live it Up and AG1 highlights how many people are searching for convenient ways to support their wellness. Yet with so many formulations and claims on the market, making an informed choice can be challenging.

Our registered dietitians specialize in helping individuals understand what these products can (and can’t) do, ensuring expectations align with evidence-based nutrition. With professional guidance, our clients can feel confident they're investing in supplements that truly support their health.

Get Matched with a Dietitian

Potential Health Benefits

Almost every function in the body requires one or more vitamins and minerals. Indeed, research shows that micronutrient deficiencies can contribute to certain health concerns. Depending on their ingredients and formulations, the micronutrients in greens powders may help support various health benefits.

As a dietitian, I always view these claims with some degree of skepticism, which is why I evaluated each formula myself to determine the potential health benefits that Live it Up Super Greens and AG1 could offer.

Live it Up Super Greens Claimed Benefits

In its list of potential benefits, Live it Up Super Greens aims to promote digestive health, immune support, and balanced energy.

Digestion

Live it Up Super Greens is formulated for digestive wellness, featuring 5 billion CFU of dairy-free probiotics from four Lactobacillus and Bifidobacterium strains and three plant-based digestive enzymes (bromelain, papain, and a protease blend).

Probiotics are live bacteria that, when taken in an adequate dose, help maintain a robust gut microbiome. A diverse and healthy microbiome is important because bacteria play a role in breaking down certain foods as well as synthesizing different vitamins and amino acids. Digestive enzymes are also essential for breaking down food so you can absorb its nutrients, which consequently helps with bloating.

Additionally, Live it Up Super Greens contains three grams of fiber, including some prebiotic fibers from broccoli and barley grass. A crucial dietary component, fiber ferments in the gut to form short-chain fatty acids. These microbial metabolites serve as the preferred energy source for our intestinal cells, helping to maintain their health and enabling efficient digestion and nutrient absorption.

Immune Support

Every stage of the immune response requires specific vitamins and minerals, including vitamins A, C, B6, B12, folate, copper, selenium, and iron. Live it Up Super Greens utilizes cruciferous vegetables, cereal grasses, seaweed, roots, and herbs to provide various micronutrients intended to support the body’s natural defenses.

Every package of Super Greens features a QR code that allows consumers to view sample results of Live it Up’s nutrient testing panel, and specifically the levels of naturally occurring vitamins and minerals in the supplement powder.

Energy

The human body requires food rich in certain micronutrients to help convert what we eat into energy. Iron, magnesium, and B vitamins are especially important for the energy production cycle.

Live it Up aims to support balanced energy levels by providing additional whole food sources of these nutrients. Furthermore, the presence of antioxidants and chlorophyll-rich green vegetables may also help support energy maintenance without any caffeine.

AG1 Claimed Benefits

AG1 claims that its greens powder helps with immune defense, gut health, energy production, and healthy brain and mood.

Gut Health

With 10 billion CFU of probiotics from five different strains, AG1 Greens provides a hefty dose of beneficial bacteria to support gut health. It also contains one digestive enzyme (bromelain) and two grams of fiber.

Athletic Greens touts the inclusion of digestive-friendly ingredients like astragalus and burdock root, which may increase the production of short-chain fatty acids, as well as inulin (chicory root) powder, a prebiotic.

Immune Defense

Athletic Greens supports normal immune function by providing 25 essential micronutrients, including vitamins A, C, B6, and B12, as well as zinc, copper, and selenium. Other ingredients in AG1 that may influence the body’s immune response include probiotics and functional mushrooms.

Energy, Focus, and Mood

While Athletic Greens supplies B vitamins to help sustain energy, the product is also advertised to enhance “healthy brain and mood.” Athletic Greens discusses the inclusion of rhodiola to help balance the stress response, as well as magnesium to promote relaxation. Moreover, the blend includes functional mushrooms and other adaptogens like eleuthero root and ashwagandha, which may further help promote cognition, focus, and stress management.

Ingredients Comparison

While many greens powders have a few overlapping ingredients, the specific formulations can make or break whether you choose a product. Both Live it Up Super Greens and AG1 have impressive ingredient profiles.

Live it Up Super Greens Ingredients

Live it Up Super Greens contains a carefully chosen blend of 16 organic superfood ingredients, including greens, cereal grasses, algae, seaweed, and herbs. Let’s take a closer look at some of the key ingredients in the Live it Up formula.

Greens

Live it Up Super Greens features a variety of nutritious greens, including organic kale, spinach, and broccoli. These leafy greens and cruciferous vegetables are excellent natural sources of micronutrients, including vitamins A and K, as well as potassium, calcium, magnesium, and iron, to support immune function.

Cereal Grasses

The Live it Up Super Greens blend contains various cereal grasses, including organic barley grass, wheat grass, and oat grass. These fiber-dense grasses are rich in vitamins A, C, and K, as well as protein, and may support digestion, aid immune function, and help with inflammation.

Algae and Seaweed

Live it Up Super Greens also includes chlorella, kelp, and spirulina, which offer numerous purported benefits. For instance, chlorella is a nutrient-packed powerhouse, containing iron as well as essential vitamins like B12 and C. It’s also recognized for its antioxidant content, which includes chlorophyll, carotenoids, and other polyphenols. Meanwhile, iodine-rich kelp and spirulina (a blue-green alga) contain vitamins K1, A, B5, folate, and magnesium, along with an abundance of antioxidants.

Herbs

Live it Up’s premium greens powder includes herbs such as organic parsley, peppermint, and ginger, which are rich in antioxidants and may help with digestion and inflammation. Other digestion-supporting herbs in Super Greens include dandelion root and alfalfa leaf, which contain vitamins C and K, as well as copper, iron, and magnesium.

AG1 Ingredients

Athletic Greens appears to regularly update its formula, with its Next Gen iteration boasting over 75+ ingredients, roughly half of which are considered “superfoods.” With a serving size of 13 grams, a lot is being packed into one scoop.

Overall, AG1 Next Gen has done a great job of including top-notch ingredients and extracts in its greens powder. In addition to the vitamins, minerals, and probiotics, the blend includes an Active Superfood and Prebiotic Complex and a Daily Phytonutrient Complex.

Active Superfood and Prebiotic Complex

The Active Superfood and Prebiotic Complex accounts for 7.5g per serving. This blend includes a diverse array of superfoods, including herbs, prebiotics, and adaptogens.

Dandelion and slippery elm bark are two examples of the included herbs, which are rich in B-complex vitamins, magnesium, iron, and zinc, among various other nutrients. AG1 includes inulin (chicory root) and beta-glucan, which help feed and support the probiotics in the gut. The formula also contains rhodiola root and ashwagandha, adaptogens that may help manage stress.

It’s important to note that AG1 Next Gen’s fiber blend contains matcha leaf powder and cocoa seed extract. While these ingredients are great sources of B vitamins, which can support energy levels, they are also sources of naturally occurring caffeine. This may be a drawback for those who want to avoid consuming any caffeine.

Daily Phytonutrient Complex

AG1’s Daily Phytonutrient Complex contains a variety of fruits, veggies, cereal grasses, herbs, and mushrooms. However, this portion of the blend only accounts for 1.5g per serving with 21 ingredients inside, so each one is a small amount. Some examples of the veggies include broccoli and carrots, which contain vitamins B, C, and K, as well as potassium and calcium.

This blend also contains antioxidant-rich fruits, such as papaya, acerola, and pineapple, which contain carotenoids with properties that may also help reduce oxidative stress. The cereal grasses and herbs, which include wheat grass and burdock root, are rich in nutrients that can help support the immune system.

Last but not least, the formula features shiitake and reishi mushrooms, which contain antioxidant compounds that may help support immune function and cognitive health.

Cost Review

The best greens powders can be an excellent complement to an everyday diet, but maintaining this healthy habit can be tough when budget constraints play a role. While we can expect to pay a bit more for a high-quality greens powder that is full of nutrient-dense ingredients, it shouldn’t break the bank.

Let’s take a look at the cost breakdown of Live it Up vs. AG1.

Live it Up Super Greens Cost

Price for a one-time purchase: $59.99
Price for a 30-serving monthly subscription: $39.99
Price per serving (monthly subscription): $1.33
30-day money-back guarantee for first-time orders
Free shipping on all orders

AG1 Cost

Price for a one-time purchase: $99.00
Price for a 30-serving monthly subscription: $79.00
Price per serving (monthly subscription): $2.63
90-day money-back guarantee for first-time orders
$9 shipping fee for one-time orders, free shipping for subscribers

Taste Test

Let’s be honest, many greens powders have a grassy, fresh-mowed lawn flavor that can be a turn-off to many consumers. While the best greens powder may have hints of earthiness (they are mostly vegetables, after all), with the right blend of ingredients, tastier flavors will shine through.

Live it Up Super Greens Taste

Live it Up Super Greens is available in two flavors. Both are slightly sweetened with natural, plant-derived monk fruit, which has little to no aftertaste.

Original (refreshing, minty taste)
Wild Berry (subtle berry flavor with a hint of citrus)

I personally enjoy both the minty Original and the pleasantly tart Wild Berry. In fact, I think Live it Up makes one of the best-tasting greens powders on the market. And when it comes to texture, both flavors combine smoothly with water and other beverages, without a gritty or sandy mouthfeel.

Overall, Live it Up’s customers seem to feel similarly, with largely positive opinions about the taste. One reviewer described the original flavor as “very delicious” and reminiscent of Thin Mint Girl Scout cookies, though some have said that it is slightly too minty for their liking.

Both Live it Up flavors have attracted loyal customers, such as one user who reported that “tastes good with all combinations I’ve tried.” The pleasant taste and the versatility to mix with any drink mean that many people incorporate Super Greens into their daily routine, especially in the morning.

AG1 Taste

Athletic Greens Next Gen comes in three flavors, all sweetened with stevia leaf extract. While stevia is also a natural plant-derived sweetener, some people notice an aftertaste that can be off-putting.

Original (hints of pineapple and vanilla)
Citrus (hints of orange and lemon)
Berry (hints of blueberry and strawberry)

In customer reviews, some people say that they enjoy these flavors, though others report that AG1 is too sweet to become a daily habit. I personally found the taste to be palatable, though a bit more “green” than Live it Up, and with a somewhat grittier texture.

Although AG1 generally earns positive customer reviews, some longtime users aren’t smitten with the Next Gen formulation or the new flavors. One customer reported a “strange aftertaste,” while another said it has a “lingering bitterness” and compared it to taking medicine.

Live it Up vs. AG1: Are They Worth It?

Who it’s best for:

For those who can afford it, AG1 is a great option for athletes and individuals with significant nutrient gaps.
Live it Up is well-suited for the average customer looking to invest in their overall health and wellness with all-natural superfoods (without breaking the bank).

We live in a fast-paced world where life may not always allow for a balanced diet. In fact, most Americans do not meet the daily recommended intake for vegetables. Adding in a quality greens powder can help close the gaps in your diet and provide essential nutrients you may not be getting on a daily basis.

Both Live it Up and AG1 are top-of-the-line choices with excellent superfoods, probiotics, essential vitamins and minerals, and quality control features. However, as a registered dietitian nutritionist who works with clients from all walks of life, I’d recommend Live it Up Super Greens more widely because of its broad nutritional appeal and accessible price. I especially appreciate that Live it Up’s formula is all-natural and veggie-forward, with all of the supplement’s vitamins and minerals provided by organic, non-GMO superfoods.

With that said, every client has individual needs and unique health concerns that must be met. A personalized approach to nutrition and the supplements you take is critical to successfully reach your goals.

While a greens powder can be an excellent complement to your regular diet, it could never replace whole foods and their array of vitamins, minerals, fiber, and antioxidants. Enjoy a wide variety of plants in a balanced diet to help give your body what it needs to thrive!

FAQs About AG1 vs. Live it Up

Here are some frequently asked questions to help get you started on your greens journey.

Are Super Greens better than AG1?

Live it Up Super Greens offers a robust, nutrient-dense formula with 16 all-natural superfoods. It’s an affordable greens supplement that comes in two delicious flavors and offers various potential health benefits, from gut support to energy maintenance.

When comparing Live it Up Greens vs AG1 Next Gen, it really comes down to personal preference, health needs, and budget. Live it Up is often considered an all-around nutritious option for those looking to eat more organic vegetables and support gut health, while AG1 is especially suitable for those with more demanding vitamin needs.

What’s the best greens powder?

Everyone’s needs are different, so choosing the best greens powder for your personal health goals is important. Find a greens supplement that includes a wide variety of non-GMO superfood ingredients, organic greens, and adequate probiotics and digestive enzymes to help impact gut health. I also encourage you to look for brands that are committed to third-party testing and good manufacturing practices. In my opinion, some of the best greens powders include Live it Up Super Greens and AG1 Next Gen.

When should I take a greens powder?

Many companies recommend taking a greens powder supplement first thing in the morning on an empty stomach to help energize your day and get it started with a focus on health. However, taking a greens powder consistently is more important than the time of day if you want to experience the possible health benefits. Taking your greens at the time you’re most likely to remember—even in the evening—will still be beneficial.

What can you mix a greens powder with?

The most common way to take a green powder is to mix it with water, milk, a milk alternative, or juice. You can also mix the powder into yogurt, oatmeal, or smoothies.

Pro tip: Using a hand-held milk frother or shaker bottle makes quick and easy work of blending your green powders into a liquid.

Are greens powders good for you?

The best greens powders are excellent dietary supplements to help fill nutrient gaps in your diet and provide essential vitamins and minerals. They may also offer other potential health benefits, from immune support to energy maintenance. Always check with your healthcare professional before adding a new greens supplement to your daily routine.

Do greens powders help with bloating?

A green powder with adequate probiotics and digestive enzymes may assist with gut health and bloating discomfort. Look for one with at least 5 billion CFU probiotics from multiple strains, as well as small amounts of fiber (too much may cause gas). Other ingredients such as peppermint, ginger, and lemon may also impact digestive wellness.

Can Top Nutrition Coaching help me decide if I need supplements like greens powders?

Yes! Our registered dietitians can evaluate whether products like AG1 or Live it Up meet your needs, assess ingredient quality, and help you decide if a supplement is necessary. They can also suggest whole-food and lifestyle changes depending on your unique health goals.

Is anything as good as or better than AG1?

When it comes to deciding between Live it Up and AG1, I believe Live it Up Super Greens is the better choice. Unlike AG1 Next Gen, Live it Up is made with exclusively organic vegetables and avoids ingredients like stevia, fillers like silica, and synthetic vitamins. Its balanced formulation makes it suitable for almost anyone looking to support their daily nutrition—not just athletes.

At $1.33 per serving, Super Greens by Live it Up delivers premium quality at a much lower price point than AG1, making it an excellent option for health-conscious individuals.

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