18 minute read

Evidence Based

Live it Up vs. AG1 Greens Powders: A Dietitian's Report

At Top Nutrition Coaching, we only recommend brands we trust, all of which are selected and reviewed by our dietitians. We may receive compensation for this content, which was created in partnership with Live it Up.

Jordan Hill, MCD, RD, CSSD

Updated:

May 5, 2026

Greens powders are an essential supplement for many consumers looking to improve their nutrition and overall health. Among the top-ranked greens powders are Live it Up Super Greens and Athletic Greens AG1. So, which one is right for you?

As an expert in food and nutrition, I’ve dug into the science behind these two greens supplements. While they are two of the best greens powders available on the market, Live it Up Super Greens edges out AG1 Next Gen as my leading choice.

In this article, I’ll discuss AG1 vs. Live it Up in terms of ingredients, potential benefits, cost, and taste to help you choose the best greens powder for your needs.

Live it Up vs. AG1 Highlights

Here are the key facts about each product at a glance.

	AG1 Next Gen	Live it Up Super Greens
Ingredients	83 non-GMO ingredients Greens Fruits Açaí Cereal grasses Herbs and roots Mushrooms & adaptogens	20+ organic, non-GMO ingredients Greens Algae & seaweed Cereal grasses Herbs and roots
Health benefits	Fill nutritional gaps Digestive support Immune support Energy maintenance Cognitive support	Overall wellness Gut support Immune support Energy maintenance
Digestive support	10B CFUs probiotics 2 digestive enzymes 1g fiber with prebiotics	5B CFUs probiotics 3 digestive enzymes 3g fiber with prebiotics
Sweetened with	Stevia	Monk fruit extract
Flavors	Original Berry Citrus Tropical	Original Mint Wild Berries
Price per serving	$2.63	$1.33
Whole-food derived nutrients only	No	Yes
No fillers	No (contains silica)	Yes
All organic vegetables	No (8% organic)	Yes

AG1 Next Gen

Ingredients

83 non-GMO ingredients

Greens, fruits, açaí
Cereal grasses
Herbs, roots, mushrooms

Digestive support

10B CFUs probiotics
2 enzymes
1g fiber

Price per serving

$2.63

Live it Up Super Greens

Ingredients

20+ organic ingredients

Greens, algae & seaweed
Cereal grasses
Herbs and roots

Digestive support

5B CFUs probiotics
3 enzymes
3g fiber

Price per serving

$1.33

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Learn More About AG1 and LIU

A Deep-Dive Into AG1

Our Top-Rated Greens PowderPick

Explore the Best AG1 Alternatives

What Is Live it Up Super Greens?

Live it Up Super Greens is an all-natural green powder and superfood product made with organic vegetables, probiotics, and digestive enzymes, among other high-quality ingredients. Super Greens is made by Live it Up, a company with focused attention on plant-based superfood formulations, all aimed at maintaining overall health.

With tag lines such as “real food for real people” and “super made simple,” Live it Up emphasizes the everyday, down-to-earth quality of their greens supplement. It’s an easy way to boost vegetable intake and support your well-being even during your busiest days.

Live it Up Advantages

Safety: Live it Up prioritizes safety for all of its products. Super Greens powder is third-party tested, produced in Good Manufacturing Practices GMP-certified facilities, and made in the USA with non-GMO ingredients from around the globe. It is gluten-free,caffeine-free, soy-free, nut-free, and vegan to help accommodate various dietary needs. The formula is also free of added sugar and artificial sweeteners.

Quality: Super Greens contains all-natural, non-GMO superfoods and doesn’t compromise quality with unnecessary added ingredients. It’s produced from organic vegetables, does not contain herbicides or pesticides, has no added sugar or artificial sweeteners, and is free from additives and fillers.

Natural vitamins and minerals: All 22 vitamins and minerals in Live it Up Greens are found naturally in the whole vegetable and superfood ingredients. No synthetic vitamins or minerals are added. The nutrient quantities also align with the daily recommended values.

Live it Up Disadvantages

No adaptogens: Live it Up Super Greens lacks adaptogenic herbs and mushrooms that some customers may be looking for in their supplement.

Mess: Live it Up Super Greens clings to your scoop, hand, and the bag, which makes it a little messy. This happens because the powder is so finely ground that during transport, it rubs against the plastic scoop and container walls, causing a build-up of static electricity. I found that transferring the super greens powder into an airtight canister helps reduce the mess.

What Is Athletic Greens AG1?

AG1, originally called Athletic Greens, has been on the market for just over a decade and contains a wide array of ingredients, including vitamins, minerals, superfoods, and probiotics.

In May 2025, the brand introduced an updated formula, called Next Gen, which featured changes to its ingredient list, including the addition of various strains of probiotics and new vitamins and minerals (molybdenum, boron, and choline). It also removed some previous ingredients, such as green tea extract and its entire Super Mushroom Complex. The Next Gen formula is now available in four flavors.

Touting itself as a vitamin and mineral supplement in combination with a greens powder, Athletic Greens calls its product a “daily Foundational Nutrition supplement.” While originally formulated to meet the needs of athletes, it is now marketed as for everyone.

AG1 Advantages

Safety: Just like Live it Up Super Greens, AG1 is manufactured in a GMP-certified facility. It is also third-party tested and NSF Certified for Sport, which is known for helping optimize the product’s safety for athletes. AG1 green powder is also gluten-free, peanut-free, vegan, and has no added sugar or artificial sweeteners (but is sweetened with stevia). However, AG1 is not soy-free.

Quality: In terms of organic ingredients, Athletic Greens only contains a few organic greens, but the brand claims that it tests for and is free of most pesticides and herbicides. Additionally, this green powder is free from added sugar and artificial sweeteners.

Vitamins and minerals: AG1 Next Gen focuses on the multivitamin aspect of their product, enhancing it with 20+ micronutrients.

AG1 Disadvantages

Synthetic vitamins and minerals: Not all of Athletic Greens' micronutrients are naturally occurring. The product has more than 20 synthetic vitamins and minerals, meaning they aren't derived from whole foods. While including micronutrients can be beneficial, Athletic Greens has several nutrients that greatly exceed 200% of your daily needs. For some consumers, these doses may be concerningly high based on their health needs or contraindicated with certain medications or other supplements they’re taking.

Not fully organic: If you are looking for a green powder with all organic ingredients, this one does not fit the bill (7 organic out of 83 ingredients).

Price: At $79 per 30-day subscription ($99 if you’re only buying one) and no free shipping (except during special promotions), AG1 Next Gen is one of the most expensive greens powder supplements on the market, and a core reason consumers are often looking for Athletic Greens alternatives.

Why Trust Top Nutrition Coaching on the Greens Powder Market

The popularity of products like Live it Up and AG1 highlights how many people are searching for convenient ways to support their wellness. Yet with so many formulations and claims on the market, making an informed choice can be challenging.

Our registered dietitians specialize in helping individuals understand what these products can (and can’t) do, ensuring expectations align with evidence-based nutrition. With professional guidance, our clients can feel confident they're investing in supplements that truly support their health.

Get Matched with a Dietitian

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Potential Health Benefits

Almost every function in the body requires one or more vitamins and minerals. Indeed, research shows that micronutrient deficiencies can contribute to the development of suboptimal health and certain larger health concerns.

Depending on the number and quality of ingredients, greens powders can contain several essential micronutrients and may provide an array of health benefits.

As a dietitian, I always view these claims with some degree of skepticism, which is why I evaluated each formula myself to determine the potential health benefits that Live it Up Super Greens and AG1 could offer.

Live it Up Super Greens Claimed Benefits

Under its list of stated benefits, Live it Up Super Greens says it aims to promote digestive health, immune support, and balanced energy.

Digestion

Live it Up Super Greens is formulated for digestive wellness, featuring 5 billion CFU dairy-free probiotics from four strains and three plant-based digestive enzymes as the heavy-lifting ingredients.

Probiotics are live bacteria that, when taken in an adequate dose, help maintain a healthy microbiome in your gut. A diverse and healthy microbiome is important because bacteria play a role in breaking down certain foods as well as synthesizing different vitamins and amino acids.

As for digestive enzymes, they are essential for breaking down food so that you can absorb its nutrients, which consequently helps with bloating.

Additionally, Live it Up Super Greens contains three grams of fiber with prebiotics. Fiber ferments in the gut to form short-chain fatty acids. These microbial metabolites serve as the preferred energy source for our intestinal cells, helping to maintain their health and enabling efficient digestion and nutrient absorption.

Immune Support

Every stage of the immune response requires specific vitamins and minerals, including A, C, B6, B12, folate, copper, selenium, and iron. With a full array of 22 naturally occurring essential vitamins and minerals, including the ones listed above, plus probiotics, Live it Up Super Greens may support the body’s natural defenses.

Energy

The body requires food to produce energy. But not just any food; the food must be rich in the micronutrients needed to help convert what we eat into energy. All B vitamins (with the exception of folate), iron, and magnesium are necessary within the energy production cycle.

Live it Up could support balanced energy by providing a source of these nutrients. Furthermore, the presence of digestive enzymes, antioxidants, and chlorophyll may also help support energy maintenance.

AG1 Claimed Benefits

AG1 claims that its greens powder helps with immune defense, gut health, focus, and energy.

Gut Health

With 10 billion CFU probiotics from five different strains, Athletic Greens provides a hefty dose of beneficial bacteria to help with gut health. It also contains one digestive enzyme and two grams of fiber.

Other ingredients Athletic Greens touts within its digestive complex include astragalus and burdock root, which may increase the production of short-chain fatty acids, as well as inulin (chicory root) powder, which is a prebiotic.

Immune Defense

Just like with Live it Up, Athletic Greens supports immune function by providing 25 essential micronutrients, including A, C, B6, and B12, as well as zinc, copper, and selenium. Other ingredients in AG1 that may influence the body’s immune function include probiotics as well as functional mushrooms.

Energy and Focus

While Athletic Greens supplies B vitamins to help sustain energy, the product is also advertised to enhance focus. While specific ingredients to help with focus are not specifically mentioned on the website, Athletic Greens discusses the inclusion of rhodiola to help balance the stress response, as well as magnesium to promote relaxation. Moreover, the blend includes other adaptogens, such as eleuthero root and ashwagandha, which may further help manage stress.

Ingredients Comparison

While many greens powders have a few overlapping ingredients, the others can make or break a product in terms of benefits and nutrient density. Both Live it Up Super Greens and AG1 have formulated exemplary ingredient profiles.

Live it Up Super Greens Ingredients

Live it Up Super Greens contains a proprietary blend of over 20 organic superfood ingredients, including greens, cereal grasses, algae, seaweed, and herbs. Let’s take a closer look at some of the key ingredients in the Live it Up formula.

Greens

Live it Up Super Greens features a variety of nutrient-dense greens, including organic kale, spinach, and broccoli. These leafy greens and cruciferous vegetables are excellent sources of micronutrients, including vitamins A, and K, as well as potassium, calcium, magnesium, and iron. Their vitamins and minerals can help support immune function.

Cereal Grasses

The Live it Up Super Greens blend contains various cereal grasses, including organic barley grass, wheat grass, and oat grass, which can help support digestion and aid immune function. These fiber-dense grasses are rich in vitamins A, C, and K, as well as protein, and also contain antioxidant and anti-inflammatory properties.

Algae and Seaweed

Live it Up Super Greens also includes algae and seaweed, such as chlorella, kelp, dulse, and spirulina, which offer numerous health benefits.

For instance, chlorella is an alga that is a nutrient-packed powerhouse, containing iron as well as many essential vitamins, such as B12 and C. It’s also recognized for its antioxidant content, which includes chlorophyll, carotenoids, and other polyphenols. Meanwhile, iodine-rich kelp and spirulina (a blue-green algae) contain vitamins K1, A, B5, folate, and magnesium, along with an abundance of antioxidants.

Herbs

This premium greens powder includes herbs, too, such as dandelion, nettle leaf, parsley, peppermint, and alfalfa.

Nettle leaves contain vitamin A, calcium, and iron, and have a better amino acid profile than most other leafy vegetables. The plant is also plentiful in bioactive compounds with high antioxidant power, such as phenolic acid, flavonoids, and carotenoids, which contribute to its inflammation-supporting effects. As for dandelion and alfalfa, these digestive herbs are packed with vitamins C and K, as well as copper, iron, and magnesium.

AG1 Ingredients

AG1 has an impressive 83 ingredients, a little over 40 of which are superfoods. With a serving size of 13 grams, a lot is being packed into one scoop. This risks diminishing the effectiveness of some ingredients.

However, AG1 Next Gen has done a great job of including top-notch ingredients and extracts in its greens powder. The blend includes an Active Superfood and Prebiotic Complex, as well as a Daily Phytonutrient Complex.

Active Superfood and Prebiotic Complex

The Active Superfood and Prebiotic Complex accounts for 7.5g per serving. This blend includes a diverse array of superfoods, including herbs, prebiotics, adaptogens, and several sources of caffeine.

Dandelion and slippery elm bark are two examples of the included herbs, which are rich in B-complex vitamins, magnesium, iron, and zinc, among various other nutrients. AG1 includes inulin (chicory root) and beta-glucan, which help feed and support the probiotics in the gut. The formula also contains rhodiola root and ashwagandha, adaptogens that may help manage stress.

Furthermore, the fiber blend contains matcha leaf powder and cocoa seed extract. While these ingredients are great sources of B vitamins, which can support energy levels, it’s important to note that they are also sources of naturally occurring caffeine. This may be a drawback for those who avoid consuming caffeine.

Daily Phytonutrient Complex

As for the Phytonutrient Complex, it contains a variety of fruits, veggies, cereal grasses, herbs, and mushrooms. That said, this portion of the blend only accounts for 1.5g per serving. Some examples of the veggies include broccoli and carrots, which contain vitamins B, C, and K, as well as potassium and calcium.

This blend also contains antioxidant-rich fruits, such as papaya, acerola, and pineapple, which contain carotenoids with properties that may also help reduce oxidative stress. The cereal grasses and herbs, which include wheat grass and burdock root, are rich in nutrients that can help support the immune system.

Last but not least, the formula features shiitake and reishi mushrooms, which contain antioxidant compounds that may help support immune function and cognitive health.

Cost Review

The best greens powders can be an excellent complement to an everyday diet, but maintaining this healthy habit can be tough when budget constraints play a role. While we can expect to pay a bit more for a high-quality greens powder that is chock-full of ingredients, it shouldn’t break the bank.

Let’s take a look at the cost breakdown of Live it Up vs. AG1.

Live it Up Super Greens Cost

Price for a one-time purchase: $59.99
Price for a 30-serving monthly subscription: $39.99
Price for a 60-serving monthly subscription: $69.99
Price per serving (monthly 30-serving subscription): $1.33
30-day money-back guarantee for first-time product orders
Free shipping

AG1 Cost

Price for a one-time purchase: $99.00
Price for a 30-serving monthly subscription: $79.00
Price for a 60-serving monthly subscription: $149.00
Price per serving (monthly 30-serving subscription): $2.63
90-day money-back guarantee for first-time product orders
No free shipping, even for subscribers (except during special promotions)

Taste Test

Let’s be honest, many greens powders have a grassy, fresh-mowed lawn flavor that can be a turn-off to many consumers. While the best greens powder may have hints of earthiness (they are greens powders, after all), with the right blend of ingredients, more palatable and delicious flavors will shine through.

Live it Up Super Greens Taste

Live it Up Super Greens currently has two flavors on the market: Original and Wild Berry. Both are slightly sweetened with natural, plant-derived monk fruit, which has little to no aftertaste.

Original flavor has a refreshing, minty taste, while the Wild Berry has a subtle citrus flavor with a hint of berry.

I personally enjoy both the Original mint and the pleasantly tart Wild Berry. In fact, I think Live it Up makes one of the best-tasting greens powders on the market. Both flavors mix in smoothly without a gritty or sandy mouthfeel.

Other customers feel similarly, saying:

“It has helped my digestion and tastes good with all combinations I’ve tried. I’ve added it to almond milk and sometimes with a protein drink and in juice.” –Wendy P.

“The taste is very delicious if you like thin mint Girl Scout cookies.” –Wendi B.

“Taste is too minty. I like it but don’t love it.” ~Celina C.

“I’m really enjoying Live it Up! Tastes great and I start my morning off every day with it.” –Julie S.

AG1 Taste

Athletic Greens Next Gen now comes in four flavors, sweetened with stevia. While stevia is also a natural plant-derived sweetener, some consumers may notice an aftertaste.

Original flavor (hints of pineapple and vanilla)
Citrus (orange and lemon)
Berry (blueberry and strawberry)
Tropical (papaya and passionfruit).

Generally, some people enjoy AG1’s flavors, but it can be too sweet for some. I personally found the taste to be palatable, though a bit more “green” tasting than Live it Up. It mixes in a bit grittier and is not as smooth.

Customers mostly enjoy AG1, though some aren’t as smitten with the new flavors:

“The taste is actually pretty good!” –Ingrid P.

“I was expecting a not-so-great taste because it looks... well... green. But it tastes great, and I am very happy” –Catherine M.

“AG1 just changed the formula, and there is a strange bitter aftertaste.” –More_Repeat1145

“Got my "Next Gen" bag a few days ago. The taste is okay, but the aftertaste is horrible. Bitter like medicine. What makes the drink really unacceptable is the lingering bitterness. I can taste it hours after.” –stillaway6608

Live it Up vs. AG1: Are They Worth It?

Who it’s best for:

AG1 is a better option for athletes and those whose nutrient gaps and needs are much bigger and who have a large budget.
Live it Up is well-suited for the average customer looking to invest in their health with all-natural superfoods (without breaking the bank).

We live in a fast-paced world where life may not always allow for a balanced diet. In fact, most Americans do not meet the daily recommended intake for vegetables. Adding in a quality greens powder can help close the gaps in your diet and provide essential nutrients you may not be getting on a daily basis.

Both Live it Up and AG1 are top-of-the-line choices with excellent superfoods, probiotics, essential vitamins and minerals, and quality control features. However, as a registered dietitian nutritionist who works with clients from all walks of life, I’d likely recommend Live it Up Super Greens because of its broad appeal and price. I appreciate that the formula isn’t overstuffed with ingredients, and I like that the non-synthetic vitamins and minerals align with the daily recommended values.

With that said, every client has individual needs and unique health concerns that must be met. A personalized approach to nutrition and the supplements you take is critical to successfully reach your goals.

While a greens powder makes an excellent complement to your regular diet, it could never replace whole foods and their array of vitamins, minerals, and antioxidants. Enjoy a wide variety of plants in a balanced diet to help give your body what it needs to thrive!

FAQs About AG1 vs. Live it Up

Here are some frequently asked questions to help get you started on your greens journey.

Are Super Greens better than AG1?

Live it Up Super Greens offers a robust, nutrient-dense formula with 20+ superfoods. It’s an affordable greens supplement that comes in delicious flavors and provides a variety of health benefits, from gut support to energy maintenance.

When comparing Live it Up Greens vs AG1 Next Gen, it really comes down to personal preference, health needs, and budget. Live it Up is often considered an all-around nutritious option for those looking to eat more organic vegetables and support gut health, while AG1 is usually more geared toward athletes with more demanding vitamin needs.

What’s the best greens powder?

Everyone’s needs are different, so choosing the best greens powder that fits your health goals is important. Find a greens supplement that includes a wide variety of non-GMO superfood ingredients, organic greens, and adequate probiotics and digestive enzymes to help impact gut health. I also encourage you to look for brands that are committed to third-party testing and good manufacturing practices. In my opinion, some of the best greens powders include Live it Up Super Greens and AG1 Next Gen.

When should I take a greens powder?

Many companies recommend taking a greens powder supplement first thing in the morning on an empty stomach to help energize your day and get it started with a focus on health. However, taking a greens powder consistently is more important than the time of day if you want to experience the health benefits. Taking your greens powder at the time you’re most likely to remember—even in the evening—will still be beneficial.

What can you mix a greens powder with?

The most common way to take a green powder is to mix it with water, milk, milk alternative, or juice. Since most greens powders are a bit sweet, you can also mix it in with neutral or sweeter foods, such as yogurt, oatmeal, or smoothies.

Pro tip: Using a hand-held milk frother or shaker bottle makes quick and easy work of blending your green powders into a liquid.

Are greens powders good for you?

The best greens powders are excellent dietary supplements to help fill nutrient gaps in your diet, provide essential vitamins and minerals, and may have other health and nutritional benefits. Always check with your healthcare professional before adding a new greens supplement to your daily routine.

Do greens powders help with bloating?

A green powder with adequate probiotics and digestive enzymes may assist with gut health and bloating discomfort. Look for one with at least 5 billion CFU probiotics from multiple strains, as well as small amounts of fiber (too much may cause gas). Other ingredients such as peppermint, ginger, and lemon may also impact digestive wellness.

Can Top Nutrition Coaching help me decide if I need supplements like greens powders?

Yes! Our registered dietitians can evaluate whether products like AG1 or Live it Up actually meet your needs, assess ingredient quality, and help you decide if a supplement is necessary. They can also suggest whole-food and lifestyle changes depending on your unique health goals.

Is anything as good as or better than AG1?

Yes, when it comes to AG1 vs Live it Up, Live it Up Super Greens is often regarded as a better choice. Unlike AG1 Next Gen, Live it Up is made with organic vegetables and avoids artificial ingredients like stevia and synthetic vitamins. Its balanced formulation makes it suitable for anyone looking to improve their daily nutrition—not just athletes.

At $1.33 per serving, Super Greens by Live it Up delivers premium quality at a much lower price point than AG1, making it an excellent option for health-conscious individuals.

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