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Registered dietitiansWeight lossSports & athleticsPediatricPregnancyPrenatal & postpartumRenalDiabetesPCOSGI & gut healthCancerExplore All SpecialtiesMade popular by social media, AG1 is a greens powder supplement that promises numerous health benefits. But is it effective—or worth the hefty price tag?
As of spring 2025, the company revamped their popular formula, releasing “AG1 Next Gen.” Several of my clients have asked about it recently, so to give them a comprehensive answer, I wanted to take a close look at the new blend. Here’s my honest AG1 review to help you decide for yourself.
In this article, I’ll discuss the health claims made by Athletic Greens and how they compare to the ingredient list and nutrition facts. I’ll also cover taste, price, and recommended dosage before giving my verdict on whether AG1 Next Gen is a good buy for the average consumer.
Is AG1 Worth It?
In my opinion, AG1 is not worth it for most people. The expensive price tag and concerns about ingredient and nutrient stuffing make this product excessive for the average person. Unless you’re a professional athlete or someone needing exceedingly high amounts of vitamins and minerals, I think your money is better spent on a more balanced greens powder alternative.
AG1 Key Features
- What Is AG1? AG1 is a nutritional supplement made with 83 ingredients. According to the manufacturer, one serving of AG1 Next Gen provides superfoods, vitamins, minerals, herbs, antioxidants, mushrooms, adaptogens, prebiotics, probiotics, and a digestive enzyme.
- How Should You Use AG1? AG1 is a powder blend. You mix one scoop (13 grams) with 8 ounces of cold water, shake it, and drink it, typically on an empty stomach before breakfast. You can also mix it with milk, juice, or smoothies.
- How Much Does AG1 Cost? AG1 costs $99 for a 30-day supply or $79 per month with a subscription. The company has a 90-day money-back guarantee and says that you can change or cancel your order at any time.
- What Are the Alleged AG1 Benefits? The company claims that the nutrients in AG1 were selected to support immunity, gut health, digestion, energy levels, healthy aging, and mood balance. Keep in mind that, as a dietary supplement, AG1 is not regulated by the FDA.
- What Does It Taste Like? AG1 tastes like greens with a hint of pineapple and vanilla. Some compare the Original flavor to matcha. The new Tropical flavor tastes of papaya and passionfruit. Customers are divided about the Original flavor, with some praising the hint of sweetness and the natural fruit overtones, while others say it’s earthy or grassy. The texture can be somewhat gritty, which is to be expected with some powdered vegetable supplements.
- Is AG1 Safe for Everyone? AG1 is safe for general use by adults but should not be taken by pregnant or breastfeeding women or anyone under 18. The label cautions against taking AG1 alongside other supplements containing zinc. Individuals should consult a healthcare professional or dietitian before taking AG1.
Athletic Greens Overview
From the company Athletic Greens, AG1 has gone through dozens of iterations since it was introduced in 2010. The most recent iteration, AG1 Next Gen, was released in spring 2025. Initially designed for athletes, the powder is now marketed to people of all fitness and activity levels. AG1 strives to be an all-in-one nutrition supplement that takes the place of a daily multivitamin while providing additional micronutrients.
AG1 Positives
- Easy to use; simply add a scoop of powder to a glass of cold water, shake, and drink
- Extensive ingredients include green vegetables, fruits, mushrooms, probiotics, adaptogens, and antioxidants
- Provides numerous vitamins and minerals, including vitamins A, C, E, B1, B2, B5, B12, niacin, folic acid, biotin, pantothenic acid, and zinc
- AG1 has undergone over 250 safety tests and is free from contaminants, GMO ingredients, pesticides, fillers, and preservatives
- Vegan, gluten-free, and dairy-free, with no added sugar or artificial sweeteners
- NSF Certified for Sport and manufactured in a GMP-compliant facility
AG1 Drawbacks
- AG1 provides little visibility into their proprietary blend. I’d prefer to get a better look at exactly what goes into their product and at what quantities in order to evaluate their health claims
- Some consumers have found the AG1 Next Gen flavor to be overly sweet and bitter, with a gritty texture that is somewhat unpleasant to drink when dissolved in water (mixing with almond milk or a smoothie helps)
- Price per serving is significantly higher than many comparable superfood blends
- The amount of certain vitamins and minerals significantly exceeds their recommended daily value, yet it lacks vitamin D
- Contains minimal fiber and only one digestive enzyme
- Only a few of the ingredients are organic
See How AG1 Stacks Up Against the Competition
My Overall Thoughts on AG1
Though no supplement is a replacement for a healthy, varied diet rich in whole fruits and vegetables, superfood blends may help support the immune and digestive systems and normal energy levels.
However, while AG1 Next Gen may be a good fit for athletes or individuals with certain nutrient deficiencies, I don’t think it’s the best option for average individuals looking to supplement their nutrition with a daily greens powder.
In addition to a higher price tag compared to other powders, AG1 contains an excessive number of ingredients and large amounts of certain vitamins and minerals without providing evidence that these dosages are effective. With so many ingredients in AG1’s proprietary blend, certain ingredients may be too diluted to provide potential benefits.
Instead, I’d recommend individuals opt for a greens powder with a more transparent formula so they have a better idea of what exactly they’re getting in each serving.
AG1 Ingredients Analysis

AG1 Next Gen’s product label divides its 83 ingredients (some of which are organic) into several key complexes. I took a close look at the Supplement Facts to see how these complexes follow through in terms of nutrition support.
Active Superfood and Prebiotic Complex
The largest ingredient group in AG1 Next Gen includes trendy health foods like spirulina, pea protein isolate, organic chlorella powder, cocoa bean, artichoke leaf extract, and matcha. This complex also features botanicals and adaptogens like ashwagandha root extract, astragalus root powder extract, dandelion, licorice root powder, and slippery elm bark powder.
Together, these herbs and adaptogens are meant to support the body’s normal response to stress, potentially helping you feel calm and balanced. Inulin, a prebiotic fiber that supports normal digestive function, is another notable ingredient along with the dietary enzyme bromelain, although it is unclear whether these ingredients are contained in effective quantities
Overall, I thought that the ingredients in this complex deserve the “superfood” description, and each has been linked to potential health benefits. However, the revamped formula lacks nutrient-dense seaweeds like kelp or dulse, as well as leafy greens like spinach, kale, or chard.
Also working against the product is that it's a proprietary blend, so the label does not specify ingredient quantities making it impossible to know whether the dosage is effective. Considering that this ingredient contains adaptogens and caffeine, both of which should be taken moderately, this product lacks the transparency to help some customers make an informed decision.
Daily Phytonutrient Complex
Phytonutrients are simply plant-based chemicals that some experts say support your overall health. The phytonutrient complex found in AG1 contains broccoli, papaya, beet root powder, wheat grass, organic alfalfa powder, bilberry fruit extract, barley, carrot root powder, lycium berry fruit extract, pineapple, and more. Though it is unclear why these foods are in the phytonutrient complex instead of the active superfood complex, there is no denying their high quantities of essential vitamins and minerals.
Additionally, the complex also incorporates super mushrooms like shiitake mushroom and reishi mushroom powder, in addition to rosemary leaf extract, grape seed extract, bladderwrack, burdock root powder, hawthorn berry, and milk thistle seed extract.
Additional ingredients include natural flavors, citric acid, and stevia leaf extract for sweetness. Lastly, I was disappointed to see Next Gen now includes silica, a filler that was not present in AG1’s previous formula.
Dairy-Free Probiotics
There are five strains of probiotics in AG1 Next Gen:
- Lactobacillus rhamnosus
- Lactobacillus acidophilus
- Bifidobacterium lactis
- Lactobacillus casei
- Bifidobacterium bifidum
These probiotics are widely used to support a healthy gut microbiome, and 10 billion CFU is an impressive amount for a single serving (though at the maximum recommended dose per serving).
Vitamins and Minerals
AG1 features a wide range of vitamins and minerals, listing the amount per serving and the %DV (percent Daily Value) on the label. AG1 appears to provide significant amounts of many important micronutrients. For example, you’ll get 16,667% of your daily value of vitamin B12 and 1100% of your daily value of biotin. Such large doses are usually harmless, though they could potentially cause adverse interactions with medications or exacerbate existing health conditions in some people.
On the other hand, the blend contains fairly small amounts of potassium (5%), manganese (17%), magnesium (7%), iron (6%), and calcium (9%). AG1 does not contain vitamin D.
Frustratingly, many of these micronutrients come from lab-created synthetic vitamins added to bolster AG1’s nutrient profile. Although they can be useful for correcting nutrient deficiencies, research indicates that synthetic vitamins may be less bioavailable than natural ones, which means they are less easily absorbed.
AG1’s Health Claims

As a registered dietitian, I tend to be skeptical of the purported health benefits promised by supplement manufacturers, which are not monitored by the FDA. While dietary supplements may help bolster your overall nutrition by providing additional micronutrients, there is no substitute for a balanced diet full of whole fruits and vegetables, whole grains, healthy fats, and lean protein.
Curious about the validity of AG1’s benefits, I analyzed how the ingredients in AG1 Next Gen are likely to contribute in the key areas of energy and focus, immunity, gut health support, and mood balance.
“The AG1 greens formula does contain adaptogens, which are certain ingredients working to reduce the impact of stress on our bodies. This is in addition to vitamins and minerals, pre/probiotics, and antioxidants within this particular product. AG1 is also held to high manufacturing practice standards, and is produced in GMP registered facilities.” — Lena Bakovic, MS, RDN, CNSC
Energy and Focus
Athletic Greens makes several broad statements about how AG1 may “help you feel sharp and focused while supporting your daily energy levels.” I think it’s reasonable to expect that a daily dose of AG1 may help with maintaining a normal energy balance. This is mostly due to the inclusion of numerous B-complex vitamins, which are essential for converting the body’s food intake into usable energy.
For individuals who aren’t getting enough B vitamins from their diet and aren’t taking another multivitamin, AG1 Next Gen may be useful in combating feelings of fatigue. AG1 may also contribute a small amount of caffeine from matcha leaf powder and cocoa seed extract.
Gut Health
Many people take AG1 because they think it will improve their gut health and digestion. AG1’s website references three small trials in which AG1 supplementation enriches the gut microbiome over the course of the two-week study. It’s important to note that this study was conducted using the original formulation of AG1. While that is not nearly enough evidence to prove a definitive link, I feel confident that the ingredients in AG1 could have a helpful effect on gut health.
The blend contains 10 billion CFU of the 5 different probiotic strains to help support the gut microbiome. AG1 also contains inulin, a prebiotic fiber, and bromelain, a dietary enzyme. These ingredients may contribute to a healthy balance of “good” gut bacteria, thereby potentially supporting overall digestion. In rare cases, some people may experience digestive side effects from the increase from 7.2 billion CFUs to 10 billion (the maximum recommended dose), so it’s important to talk to your doctor before adding probiotics to your daily routine.
Immunity
Considering the long list of vitamins and minerals in AG1, it’s reasonable to assume that it could help support normal immunity. AG1 features essential nutrients associated with helping to fight off illness, including:
- Vitamin A
- Vitamin C
- Vitamin E
- Folate
- Zinc
- Selenium
Unfortunately, the blend lacks vitamin D and has a very small amount of iron, which are essential for a robust immune response.
On paper, the immune-supporting micronutrients in AG1 are undeniably helpful for most healthy individuals who eat a balanced diet. However, AG1 should be viewed as a complement to an antioxidant-rich diet and not as a replacement for any whole fruits or vegetables.
Mood Balance
While many of the vitamins and minerals in AG1 Next Gen are readily found in foods like leafy greens, colorful fruits and vegetables, nuts, seeds, and lean fish, you’re less likely to find dried reishi mushrooms or adaptogens like ashwagandha, Rhodiola, or eleuthero in the produce aisle. For this reason, it makes sense to use a superfood blend like AG1 rather than taking numerous supplements.
Athletic Greens suggests that you may feel calmer and better able to deal with life’s daily stressors when you consume AG1 Next Gen daily. Adaptogenic herbs are understood to play a crucial role in helping the body respond to stress, fatigue, and anxiety and have been linked to immune health. However, I wish Athletic Greens specified the quantities of adaptogenic herbs and mushrooms in AG1 in order to confirm effective dosages. With 83 ingredients packed into one scoop, it’s possible these mood-supporting ingredients are underdosed.
AG1 Price and Discounts
AG1 is one of the more expensive green powders on the market, so most customers set up a subscription to benefit from significant savings. Here’s what you can expect to spend on AG1 Next Gen:
- One-time delivery cost: $99 for a 30-serving pouch ($3.30 per serving)
- Monthly subscription cost: $79 per month ($2.63 per serving)
- Travel packs one-time delivery cost: $109 for 30 single-serving travel packs ($3.63 per serving)
- Travel packs subscription: $89 for 30 single-serving travel packs ($2.97 per serving)
AG1 makes their subscription option especially enticing by offering a flexible subscription model and a welcome gift. Here are some of the subscription perks
- AG1 subscriptions can be paused, canceled, or changed at any time
- Enjoy a 90-day money-back guarantee
- First subscription deliveries include a welcome kit with an AG1 shaker, scoop, and canister, as well as five single-serving travel packs in the original flavor
- If you live with another adult, you may want to sign up for a double subscription. This provides 60 servings for $149 per month, plus two free welcome kits, five travel packs, and a year’s supply of Vitamin D3+K2 drops.
AG1 Next Gen is available to purchase through the Athletic Greens website, Amazon.com, or other major retailers like Walmart and Target.
While a number of Athletic Greens customers would undoubtedly argue that the years of product testing and the large number of ingredients make the price worth it, I think it’s only fair to point out that there are more affordable greens powders on the market. For example, Live it Up Super Greens and Amazing Grass Greens Blend each feature an impressive list of nutrient-dense superfoods, digestive enzymes, probiotics, and antioxidants but are more accessibly priced at $1.33 per serving.
Customer Testimonials
AG1 is known for its brand partnerships with social media influencers and celebrity athletes like F1 champion Lewis Hamilton and Olympic sprinter Allyson Felix. But what do real customers think about AG1 Next Gen? The brand reports 50,000+ 5-star ratings on their website, and I’ve collected common customer feedback below.
It is important to know that most of the ratings on the brand’s website are of the original iteration of AG1, not the AG1 Next Gen formulation. I dug through the reviews to find what customers think about AG1 Next Gen so far, which is the only formulation available for purchase as of 2025:
AG1 Taste and Texture
Taste is absolutely a matter of personal opinion, but one that could influence whether or not you keep up with a new habit. Customers appear to be divided about the taste and texture of AG1 Next Gen, with some noting the slight sweetness and earthiness and saying it has a “surprisingly OK” flavor, while others say it isn’t to their taste.
However, I was surprised by how many reviewers reported that Next Gen does not taste as good as the original AG1 formula. The new formula has a more subdued pineapple flavor yet is significantly sweeter. Interestingly, many reported an unpleasant and bitter aftertaste.
With the release of AG1 Next Gen, the company also included a new Tropical flavor, which tastes of “papaya and passionfruit.” For the most part, reviewers seem to prefer the Original flavor, saying that the Tropical flavor tastes “more artificial” and has an unpleasant aftertaste.
For both flavors, some noted the powdery, chalky texture, though overall, the majority of customers seemed to find the taste palatable and preferred drinking AG1 Next Gen to a daily regimen of dietary supplements in tablet form.
“Great product. Great taste. Too grainy for me, even mixed with other things.” - Makayla O.
Reported Results
Similar to the feedback on taste and texture, AG1 Next Gen’s reported results are consistently mixed. While some customers mentioned a noticeable improvement in their energy and stress levels, mood balance, and digestive health—using phrases like “helped my digestion to no end” and “gives me so much energy"—others weren’t sure whether their daily green drink made a discernible difference to their overall wellness.
Likewise, some reviewers said that they seemed to be coming down with fewer colds and mentioned perceived benefits to skin, hair, and nails, muscle recovery, and sleep.
“I love how I feel after taking my daily dose; much more energy for the duration of the day. But this product averages out to $4.00/scoop! Not financially sustainable as compared to some similar brands.” - Shantal S.
Still, some noted the powder had “little to no effect” and thought it was overpriced. Potential buyers with sensitive guts or who are taking medications are advised to talk to their doctor or dietitian before trying any new dietary supplement. And, though the website says AG1 is safe to drink on an empty stomach, those with sensitive stomachs may want to drink AG1 alongside food.
Weighing In: Is AG1 Good for You?
AG1 is an excellent greens powder—for the right person. Having been on the market for over a decade, Athletic Greens has a devoted fan base that believes AG1 has benefited their overall health. For every satisfied customer, though, there seems to be one who was put off by the taste, lack of noticeable effects, or price.
In my experience, more isn’t always better when it comes to nutrition. AG1’s list of 83 ingredients is undoubtedly impressive, but I’m not convinced it’s necessary for filling the nutritional gaps in an average diet.
AG1 exceeds the recommended daily intake of numerous vitamins and minerals but notably lacks sufficient fiber and vitamin D. And since Athletic Greens does not disclose the ingredient quantities in its proprietary blends, it’s difficult to determine how much of each superfood is contained in a single serving.
As a dietitian, I can see why AG1’s ingredient list might appeal to individuals with certain nutritional deficiencies or athletes looking to fine-tune their nutrient intake and agree it could be a helpful dietary addition in these situations. For the average person, though, I believe there are other greens powders on the market that can deliver the same (or greater) potential benefits as AG1 Next Gen at a more affordable price.
Though AG1 Next Gen is everywhere right now, it is important to weigh the product’s pros and cons before purchasing. Regardless of whether you opt for AG1 or another super greens powder, it is important to to consider your specific fitness and wellness goals before adding a supplement to your diet. Speaking with a registered dietitian who understands your unique health history, lifestyle, and dietary preferences is a great way to ensure that you are giving your body the nutrition it needs.
Frequently Asked Questions About AG1
Interested in learning more? Check out my answers to some of the most common questions I’ve been asked about AG1 and other green powders.
Does AG1 work?
It depends on your unique health goals, needs, and body composition. Everyone is different, so even though AG1 Next Gen works for some, it may not work for others. Some customers report feeling better thanks to the formula, whereas others don’t experience any noticeable changes in their health and overall wellness. It’s best to try out greens powders with a money-back guarantee so you can be sure it’s right for you.
How does AG1 taste?
When AG1 released the revamped “Next Gen” formula, they also added a new flavor option, allowing customers the choice of Original or Tropical. Both flavors rely on stevia for sweetness, although some report that the Tropical flavor contains too much stevia.
The Original flavor tastes lightly of pineapple and vanilla bean. Most customers report that the Original flavor also has a somewhat earthy taste, with some comparing it to matcha. The new Tropical flavor is described on the website as “papaya and passion fruit.”
Interestingly, regular AG1 customers have noticed a new difference in the overall taste of the Original AG1 flavor. Though the company claims the Original flavor remains unchanged in the Next Gen formulation, some are saying that AG1 Next Gen tastes “more bitter and it also seems to have more stevia.”
What are some AG1 alternatives?
While AG1 Next Gen has an impressive following on social media, there are many other greens powders on the market that could be great AG1 alternatives. Brands like Bloom Greens & Superfoods and Live it Up Super Greens are made with organic vegetables, manufactured in the USA, and have more manageable ingredient lists for those with unique allergies or who are concerned about potential side effects.
How much do green powders cost?
The price of green powders varies significantly based on the brand and the ingredients. At $2.63 per serving (with the subscription discount), AG1 Next Gen is one of the more expensive green powders, along with Organifi Green Juice ($2.06 per serving) and Grown American Superfood ($1.99 per serving). On the other hand, Bloom Greens and Live it Up Super Greens are priced at $1.33 per serving or less.
Is AG1 worth it?
Athletic Greens is a potent greens powder aimed at replacing multiple supplements with 83 ingredients and massive amounts of vitamins and minerals. It’s NSF Certified for Sport and third-party tested for quality and safety. If you need to make up for large nutrient gaps in your diet (due to extreme exercise or other conditions), then AG1 could be the best choice for you.
For the majority of my clients, however, I’d say that AG1’s stacked ingredient list and high cost (nearly $3/day) just isn’t worth it. Instead, I recommend all-natural greens powders like Live it Up Super Greens, which offers a balanced nutritional blend without stevia or synthetic vitamins at an affordable price ($1.33/day).
What are the negative side-effects of AG1?
AG1 (Athletic Greens) may cause side effects in some individuals, including bloating, nausea, or mild digestive upset. Side effects of AG1 Next Gen could be due to the use of stevia, green tea extract, and high levels of probiotics and synthetic vitamins that may exceed the recommended daily intake. Additionally, AG1 greens reviews show its dense nutrient profile that might not suit those with sensitive stomachs or specific dietary restrictions.
For a gentler, more natural alternative, explore products like Live it Up Super Greens, which focus on organic ingredients and avoid artificial additives.
How can you make AG1 taste better?
AG1 Next Gen has an overly sweet and bitter taste, according to many customer reviews. If you’re looking for tips on how to make AG1 taste better, consider adding the powder to a smoothie with pineapple or fruit juice. If the taste still bothers you, then consider opting for a different greens powder.
References
- https://www.cdc.gov/nccdphp/dnpao/division-information/media-tools/adults-fruits-vegetables.html
- https://drinkag1.com/
- https://pubmed.ncbi.nlm.nih.gov/36876591/
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3991026/
- https://www.mountsinai.org/health-library/herb/burdock
- https://www.webmd.com/diet/effects-of-taking-too-many-vitamins
- https://www.healthline.com/nutrition/synthetic-vs-natural-nutrients
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9662251/
- https://drinkag1.com/learn/research/scientific-research
- https://letsliveitup.com/products/supergreens
- https://amazinggrass.com/collections/all-products/products/greens-blend-the-original
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- https://www.reddit.com/r/AthleticGreens/comments/1kjrsn2/ag1_next_gen/